Menu

Welch’s, the world’s leading marketer of Concord and Niagara grape-based products, wanted to energize sales of several of its major multi-serve SKUs during the pandemic.

The Bloodhound Group developed and executed a strategic shopper marketing program with eight of the company’s leading national retail chain partners, including Walmart, Kroger and Publix. Campaign strategy focused on retailer-specific shopper marketing support and incorporated implications of short-term COVID-19-driven shopping trends. Activation vehicles included targeted, themed emails, location-based digital banner ads, digital financial incentive coupons and at-shelf box talkers, among others.

Results: The program achieved excellent shopper engagement and drove strong sales and purchase velocity.

Online Ads

Industry

 

PACKAGED GOODS

Services

 

RESEARCH, CAMPAIGN STRATEGY, OMNICHANNEL SHOPPER MARKETING PROGRAM

Strategy

 

JULIE STEPHENS

Creative

 

BRIAN SPAIN

Visit Website