COOKIE POLICY

Bloodhound Branding Group Website Cookie Policy, Effective July 13, 2021

The Bloodhound Group uses cookies on its website. To make the website work properly, we sometimes place small data files called cookies on your device.

This About Cookies page is part of our Privacy Policy. It outlines, for each cookie that is set on your device when you visit our website, its purpose, information collected when you visit our website and third-party sites, how to opt out and a link to a website where you can withdraw consent to being tracked by third parties. Session cookies are automatically deleted at the end of your browsing session. Persistent cookies remain on your device for the duration of each specific cookie, until its expiration date or until you delete it, whichever comes first. Unless otherwise stated, the cookies listed below are persistent.

Each cookie serves one of three different purposes: essential, service enhancement or analytics. The cookies on our site will not be used for any purpose other than as stated below.

Essential cookies

Essential cookies are necessary for the operation of our website because they enable you to freely move through the site. If you do not permit the use of essential cookies, your visit to the site may be impaired. For example, these cookies remember your preferences as you move around the site.

Analytics cookies

Analytics cookies collect data on how our website is used, for example, which pages of the site were most frequently visited. These cookies provide us with analytical data on the performance of the site and information regarding how to improve it.

Google Universal Analytics. We use Google Analytics, which is a web analytics service from Google, Inc. Google Analytics sets a cookie on your device for the purpose of recognizing you on an anonymous basis. We use the data received from Google Analytics for business planning, operations and marketing activities aimed at understanding better how to improve the contents of our website and your user experience. While the cookie is persistent, the data expires in two years. Information that may be collected includes:

  • Analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data, page views, serving domains
  • IP address, device ID, search history, location-based data
  • Name, address, phone number, email address

For more information about how Google collects, uses and shares your information, please visit the Google Privacy Policy-Partners website at https://policies.google.com/technologies/partner-sites.

Advertising cookies

Advertising cookies collect information about your visit to our website for the purpose of retargeting (showing you BHG ads on other websites) and ad behavioral advertising (showing you ads on other websites based on your browsing history). These cookies help BHG understand which online advertising is working to bring visitors to our website before or after they have seen a BHG digital advertisement.

For this purpose we use Google AdSense Word Tracking. Information collected could include:

  • Ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data, page views, serving domains
  • IP address, device ID, search history, location-based data
  • Name, address, phone number, email address

How to control cookies

You can control and/or delete cookies as you wish. For details, see:

www.aboutcookies.org

www.youronlinechoices.com

http://optout.networkadvertising.org

To prevent your data from being used by Google Analytics, click here for instructions. You can delete all cookies that are already on your computer, and you can set most browsers to prevent them from being placed. If you do not do this, however, you may have to manually adjust some preferences every time you visit our website and some services and functionalities may not work. Note that when you opt out of being tracked and/or targeted by some companies, they set a cookie in your browser to indicate that you have opted out.