Culturally resonant messaging

Our team had previously worked with Barton’s administration to create a brand platform and positioning to guide the future of the college and assist with recruiting. We conducted interviews with students, parents, alumni and prospective students and created the successful “Bold Thinkers, Bold Leaders” campaign, which not only aligned the college’s branding but also supported recertification by the Southern Association of Colleges and Schools.

Barton turned to us again for guidance when it took on an enhanced outreach initiative for the area’s Hispanic community. The redeveloped recruitment materials not only speak to Hispanics in their native tongue but also translate the Barton brand proposition into creative concepts culturally relevant to the Hispanic community.

Results: Barton continues to use the new materials in its recruitment and onboarding programs.