NEWS - BloodHound GroupBloodHound Group

Dec/06/2023

The Bloodhound Group Announced as a 2023 Local Excellence Award Winner by UpCity

We are ecstatic to announce that The Bloodhound Group has been recognized as one of the top B2B service providers of 2023 in Raleigh by UpCity! For more than a...

Feb/21/2023

BHG Conducts Brand-Building Master Class in Guatemala

Representatives of 18 companies across a wide variety of industries attended a Master Class seminar on Marketing ROI led by Bloodhound Group Founder Jim Cobb and Digital Strategist Alejandro Porras...

Feb/20/2023

Unique Batik Selects The Bloodhound Group as Marketing Partner

Fair Trade Federation wholesaler Unique Batik offers specialty clothing, jewelry, accessories and other novelties made by artisans in Latin America, Africa and Asia. Founder and president Sharon Gale has tapped...

Sep/29/2022

How Is Your Company Addressing the ‘Great Resignation’ and Executive Retention?

The COVID-19 pandemic created enormous disruption in the workplace and exacerbated one of today’s greatest obstacles to corporate profitability and growth: attracting and retaining exceptional executive talent. Atlanta-based Pathbuilders® is...

Sep/29/2022

BHG Marketing Team Builds and Enhances Brand Meaning

Consumers are willing to pay extra for brands that add meaning to their lives. That’s why developing a strong, emotionally engaging brand story is one of the most critically important...

Sep/29/2022

Celebrating the Latino Consumer During Hispanic Heritage Month

Throughout Hispanic Heritage Month (Sept. 15 – Oct. 15), The Bloodhound Group is joining in the celebration of the 63 million Latinos and Hispanics in the United States and their...

Jul/12/2022

Developing Testimonial Videos for ThinkTech Advisors

Customers are often better at describing the value and benefits of your brand than you are. That’s why ThinkTech Advisors engaged The Bloodhound Group to produce a series of customer...

Jun/29/2022

Guiding Brand Campaigns for FitBeyond® and YDA Athletic Shoes

When Cleveland-based online retailer FitBeyond® selected The Bloodhound Group to launch its new website, the assignment came with a bonus opportunity. FitBeyond holds the U.S. marketing rights for YDA shoes,...

Jun/29/2022

The Bloodhound Group Sponsors Alford Family Golf Scholarship Tournament for Second Year

The Bloodhound Group is proud to be a sponsor of the 2022 Alford Family Golf Scholarship Tournament in Durham, North Carolina. The event will be held August 26th at the...

Apr/04/2022

New BHG Client Aims at Preventing Alzheimer’s

Almost everyone has a family member or knows of someone suffering from dementia or Alzheimer’s Disease. More than six million Americans are living with Alzheimer’s, and by 2050 that number...

Apr/03/2022

Bloodhound Group helps launch new building products company

Last fall, Ryan Walsh of WR Walsh & Co. and Mike Shelton of D7 Marketing Solutions combined their well-established Raleigh, N.C.-based building materials companies into Integrated Products Group. They then...

Apr/03/2022

BHG Expands New Product Development & Brand Commercialization Capabilities

New products can be a compelling—and profitable—way for brands to deliver functional benefits while building and reinforcing customer loyalty. However, according to Harvard Business School professor Clayton Christensen, more than...

Nov/10/2021

Red Letter Roofing Taps BHG for Rebranding Campaign

After successfully operating his company for eight years as an affiliate of a major Southeast commercial roofing company, Steve Burns decided to relaunch Roof Control Services of N.C., Inc., as...

Nov/10/2021

BHG Crafts Social Media Campaign to Introduce Vetletics to the U.S. Equine Community

When Dr. Irina Perdew was a first-year veterinary student, she had the opportunity to work with a NBA basketball player receiving therapy using a pneumatic compression device to accelerate the...

Nov/10/2021

BHG leverages authentic customer experiences to build brand trust.

Research conducted recently by Deloitte Digital and Twilio Inc., provided painful evidence of a blindspot that can undermine the relationship between a company and its customers. The study, “Close the...

Jul/14/2021

BHG team to develop go-to-market strategy for Vetletics equine dynamic compression system

Vetletics represents a very special opportunity for The Bloodhound Group to contribute to the birth of an animal healthcare brand. The company was born out of North Carolina State University’s...

Jul/14/2021

BHG helps transform Willow Medical into United Infusion

Every day millions of patients rely on medical infusion pumps to receive lifesaving fluids, from chemotherapy drugs and antibiotics to insulin, hormones and pain relievers. After years of helping small-to-medium-sized...

Jul/14/2021

New Bloodhound Group strategic alliance expands digital strategy offering and deepens Hispanic expertise

The Bloodhound Group recently took another key step toward perfecting its holistic branding approach by finalizing a strategic alliance with Radii Digital Marketing of Boca Raton, Fla. The agency also...

Mar/29/2021

The Bloodhound Group supports Zep, Inc.’s launch of new biosecurity program

Zep, Inc. recently introduced its new Zep Assure™ Program, a comprehensive cleaning and disinfection management compliance system for segments such as commercial passenger transportation, education, offices and venues, as well...

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ROAR Forward Movement Challenges Us to Reimagine the Second Half of Life

FitBeyond Featured on CBS-17’s ‘My Carolina’ Lifestyle Program

Happy Jack Taps BHG to Introduce Nutrition Line for Top-Performing Dogs

BHG Leaders Conduct Second Master Class on Branding in Guatemala

Guaranteeing the Successful Launch of Your New Product or Service

Strosion, Inc., and The Bloodhound Group Team Up For New Product Development

The Bloodhound Group Announced as a 2023 Local Excellence Award Winner by UpCity

BHG Conducts Brand-Building Master Class in Guatemala

Unique Batik Selects The Bloodhound Group as Marketing Partner

How Is Your Company Addressing the ‘Great Resignation’ and Executive Retention?

BHG Marketing Team Builds and Enhances Brand Meaning

Celebrating the Latino Consumer During Hispanic Heritage Month

Developing Testimonial Videos for ThinkTech Advisors

Guiding Brand Campaigns for FitBeyond® and YDA Athletic Shoes

The Bloodhound Group Sponsors Alford Family Golf Scholarship Tournament for Second Year

New BHG Client Aims at Preventing Alzheimer’s

Bloodhound Group helps launch new building products company

BHG Expands New Product Development & Brand Commercialization Capabilities

Red Letter Roofing Taps BHG for Rebranding Campaign

BHG Crafts Social Media Campaign to Introduce Vetletics to the U.S. Equine Community

BHG leverages authentic customer experiences to build brand trust.

BHG team to develop go-to-market strategy for Vetletics equine dynamic compression system

BHG helps transform Willow Medical into United Infusion

New Bloodhound Group strategic alliance expands digital strategy offering and deepens Hispanic expertise

The Bloodhound Group supports Zep, Inc.’s launch of new biosecurity program

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