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After 10 years on the market, the unique, in-hull Twin Troller fishing boat was experiencing sales declines.

The Bloodhound Group conducted consumer insight research that led to a new brand strategy and integrated campaign that focused on emotion rather than features and benefits. The theme: “The joy of the fishing experience.” Elements included email blasts, digital banners, video testimonials and sponsored social media.

Results: Sales in the 10 months following launch of the campaign were more than double those for the previous year.

Videos

Email Campaign

Digital Banners

Social Media Buy

Industry

 

FISHING BOATS

Services

 

RESEARCH, BRAND STRATEGY, INTEGRATED CAMPAIGN

Creative

 

LINDSAY GAULT, KENDALL THORNEBURG, ALEJANDRO PORRAS

Website

 

www.freedomelectricmarine.com