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Based in Carolina Beach and Beaufort, North Carolina, Sea Legs Pedal Pub wanted to more fully develop its current markets and position itself for potential future expansion. 

The company features a unique watercraft that is part bicycle, part bar and part boat. Patrons are invited to sip, pedal and socialize as they cruise along area waterways. Research with past patrons was conducted and an integrated digital and social media campaign developed that included a revamp of the company’s website.

Results: Monthly bookings doubled in the three months following launch of campaign.

Collateral Materials

Website

Social Media

Industry

 

ENTERTAINMENT

Services

 

RESEARCH, BRAND STRATEGY, INTEGRATED CAMPAIGN

Creative

 

TOR SWENSON, ALEJANDRO PORRAS, SCOTT BALLEW

Website

 

www.sealegspedalpub.com