Connecting with emotion

Research conducted by The Bloodhound Group with plumbers and facilities managers revealed a strong emotional reaction to emergency water heater failure. The creative team developed a launch campaign for the Triton product that established the emotional benefit of knowing before a failure occurs. Elements included print, digital and video creative and a brand landing page, as well as media planning and placement.

The campaign helped Rheem exceed annual marketing and sales objectives for Triton’s initial year and won an Atlanta Marketer of the Year (AMY) Award.