Innovative new product launch

The game-changing new Rheem product allows homeowners to control water heater settings remotely and sends notifications about any potential issues.

The Bloodhound Group worked with Rheem on product naming, messaging and creative concepting. We developed a theme focused on how Gladiator empowers consumers to protect their homes by being able to check the status of their water heater at any time and control any issues. Our creative team joined with Fort Smith, Arkansas-based 5-Star Productions to develop print and video assets for the digital launch campaign.