Using advanced economic modeling and financial stress tests, BHG identified local tire supply opportunities and assessed market viability, providing actionable insights that guided PRTI’s expansion plans. The BHG team used primary and secondary research to conduct this assessment utilizing government reports, manufacturing trade organizations, reputable syndicated research providers, 10-K/annual reports, trade publications and onsite interviews with key PRTI senior executives. PRTI made the decision to construct new Tire Demanufacturing® plant and is set to transform billions of tires into valuable commodities.