Brand Expansion

Company leaders reached out to The Bloodhound Group to develop a strategic approach to grow awareness of its practical, results-focused leadership development solutions for C-suite leaders across the country.

Results: Over the six-month assignment, BHG conducted in-depth customer research and recommended a more emotionally engaging messaging platform, built on the “magic” of Pathbuilders’ offerings that transform talented women into powerful leaders and help companies build cultures where women excel and advance. The BHG team also developed a new website, created a brand video and established a foundation for expansion through national media outlets, social media and digital marketing.