Kristina has more than 13 years of communications and reputation management experience working across the financial services industry. Before becoming an independent strategist, she was a senior vice president at Prosek Partners, running some of the firm’s largest accounts, including Ally Bank, Silicon Valley Bank, Goldman Sachs and Voya Financial. Her portfolio also once included a national haunted house association.

Kristina believes a company’s reputation is its defining asset, and external communications goals should always extend beyond a headline. As a result, she approaches storytelling with an eye towards broader issues and trends that can impact how her clients’ messages are heard.

Regardless of the project, Kristina loves asking questions and believes “noodle” is both a delicious food and an excellent verb. She’s had the opportunity to work on some of the most innovative financial programs in the world and has a knack for dissecting the alphabet soup of industry slang to break it down so that real humans can understand what’s being said.