Gwen is a skilled communications and marketing professional with more than 30 years in corporate roles with blue chip enterprises. She relishes the role of seasoned marketing consultant for her clients and is always looking for innovative approaches to projects. She places top priority on managing all aspects of her assignments with effective execution and integrity.

Her career experience includes holding various senior staff positions at IBM in its hardware, software, sales and partner organizations. She brought her leadership and reputation as a self-starter to bear in successfully launching IBM’s first intranet website and creating a new product PR team. She also developed and executed effective communication strategies for acquisitions, events, products, business executives and new product launches.

Throughout her IBM career, Gwen continually embraced new processes and new media, ranging from being one of the first in the company to use podcasting to employing social media as a leading-edge marketing tool. She developed and executed a major sales transformation communication plan with minimal disruption to the sales team and successfully coached executives on using social media effectively and authentically.

For The Bloodhound Group, to date she has served as project manager for the successful launch of a new product website for a leading B2B manufacturing client.