Strategy to increase market share

Inspired by a visionary leader and competitive culture, K-Flex engineers had designed the Titan coated insulation product to withstand the harshest        environmental conditions.

To project a confident attitude for Titan, K-Flex needed a compelling, memorable product demonstration that distributor representatives would be excited to show customers. The Bloodhound Group creative team chose to feature human cross-trainers putting Titan to the test, accompanied by provocative headlines drawing attention to the brand along the purchase journey.

Results: The campaign helped K-Flex achieve exponential, double-digit growth.