Jim is multicultural by birth and upbringing—he was born in Miami to a father from Illinois and a mother from Puerto Rico. Over the past 35+ years he has used his background to become an Hispanic marketing expert, serving such blue-chip clients as Citigroup, Volvo, Colgate-Palmolive, Bristol-Myers, Nationwide Insurance, Pizza Hut and Sears, among others. His career arc has included taking the roles of creative director, copywriter, video producer/director, graphic designer and English-Spanish translator/transcreator.

He believes the most gratifying aspect of advertising is creating a campaign for a product you believe in that shows how it will make the buyer’s life better, and doing it with authentic emotion and honest human warmth. His work has won Telly Awards, Regional Emmys, awards from the New York Commercial Film Festival and the Grand Jury Award for Best Commercial for “Rums of Puerto Rico” at the USVI International Film Festival.

Jim has also published 26 short pieces of speculative fiction and an award-winning novel.