After almost a decade in the agency world, Jake founded a consumer research consultancy in 2012 to fully indulge his love of asking questions, understanding what makes people tick and figuring out how companies can motivate the (very) unique individuals they serve.

Since then, he has had the opportunity to develop brand strategies and uncover unexpected insights for some of the world’s biggest brands — and a whole bunch you’ve never heard of. Whether it’s food and beverage, tech, pharma or automotive, Jake loves the opportunity to dive into a new category and help clients reach their business goals through human understanding.

Before he came to insights and strategy, Jake wanted to be a naval architect, an English professor and a professional cook. Working in this field seems to have satisfied all three ambitions