Introducing A Brand For Active Lifestyles

The Bloodhound Group worked with FitBeyond senior management to refine brand strategy and messaging, assisting with website development and launching a digital campaign to build brand awareness and credibility through influencer, social and email marketing. Critical elements of the BHG effort included research with prospective customers, proposition testing and coordinating marketing to promote designated products and brands featured on the FitBeyond website. This preparatory work conducted in the first year of the assignment solidly positioned FitBeyond for full brand launch in the following year.