Enrique José
Brand Strategist/Hispanic Marketing Strategist
Brand Strategist/Hispanic Marketing Strategist
A results-driven and award-winning branding and digital marketing expert, Enrique has more than 15 years of experience in brand strategy and execution. Very early in his career he was recruited by a global brand consultancy for its consumer packaged goods team and was involved in creating brands such as Cakesters for Oreo and Listerine PocketPaks.
Enrique then shifted gears to the digital space to work directly with U.S. multinational brands engaging in Latin American countries. He helped these companies define digital and marketing strategies and create execution plans adapted to each country or region’s specific subculture, focusing on maintaining the essence of each brand while achieving financial and marketing goals. During this time he created shopper marketing strategies for Head & Shoulders, Gillette and Oral-B. His career experience has also included work with Sony, MasterCard, Clairol, McDonald’s, Samsung, Coca-Cola, Procter & Gamble, Merck, Shell and Ford.
He is currently focused on creating strategies that yield measurable, successful tactics for the web. This includes development of creative concepts, websites and mobile applications, as well as content marketing, digital media-buying campaigns and engagement initiatives in social media. Enrique is committed that every strategy create a sustainable emotional connection with the brand while also delivering targeted ROI.