Alejandro’s eight-plus years of digital marketing experience include collaborating on and executing digital strategies for companies such as Subway, Procter & Gamble, TLF Apparel, Pizza Hut, KDC, GTC Bank (the second-largest bank in Guatemala), American Express, Scavolini Italian Kitchens, Wake Forest University and PaniFresh, among others. 

A trilingual team asset, his experience with the Hispanic market is extensive. He has managed digital teams in both North and Latin America, developing e-commerce strategies and creative assets and coordinating media buys for clients in consumer packaged goods and customer service. 

His areas of expertise include website and mobile app development and implementation as well as data analytics and data science. Fully appreciating the opportunity cost of making decisions using old data, Alejandro has recently developed proprietary software that enables gathering, collating and analyzing data in real time. He is committed to the effective, powerful use of data to optimize each client’s marketing investment to maximize ROI and return on ad spend.