NEWS - BloodHound GroupBloodHound Group

Dec/05/2024

PRTI Revolutionizes Tire Recycling with Cutting-Edge Thermal Demanufacturing® Technology

PRTI, established in 2013, tackles the tire waste crisis head-on with its innovative, technology-driven approach. Collaborating closely with tire manufacturers, waste management firms and local governments, PRTI provides efficient tire...

Dec/06/2023

ROAR Forward Movement Challenges Us to Reimagine the Second Half of Life

Every day we are introduced to new innovations—medical breakthroughs, advances in artificial intelligence and enhanced IoT technologies, for example—that have significant implications for the quality and longevity of life. Michael...

Dec/06/2023

FitBeyond Featured on CBS-17’s ‘My Carolina’ Lifestyle Program

The Bloodhound Group team coordinated two recent television appearances by client Mike Sotak, CEO of FitBeyond, a Cleveland-based manufacturer of specialized, superior-quality footwear and other products that provide support and...

Dec/06/2023

Happy Jack Taps BHG to Introduce Nutrition Line for Top-Performing Dogs

Beagles, hounds, retrievers, shepherds and other sporting and hardworking breeds need special nutrition to sustain their high levels of activity. Happy Jack, makers of animal health products since 1946, has...

Jul/14/2023

BHG Leaders Conduct Second Master Class on Branding in Guatemala

The Bloodhound Group and strategic partner Radii Latin America collaborated to deliver a successful half-day, on-site seminar in May for 85 representatives of leading corporations in Guatemala City, Guatemala. Jim...

Jul/11/2023

Guaranteeing the Successful Launch of Your New Product or Service

Introducing new products and services is key to sustaining a company’s growth and brand relevance. McKinsey estimates that more than 25 percent of total revenue and profits across industries comes...

May/05/2023

Strosion, Inc., and The Bloodhound Group Team Up For New Product Development

The Bloodhound Group and Strosion, Inc., have launched a strategic partnership designed to identify, validate, brand and commercialize new innovations. “We are excited about partnering with The Bloodhound Group. Our...

May/05/2023

The Bloodhound Group Announced as a 2023 Local Excellence Award Winner by UpCity

We are ecstatic to announce that The Bloodhound Group has been recognized as one of the top B2B service providers of 2023 in Raleigh by UpCity! For more than a...

Feb/21/2023

BHG Conducts Brand-Building Master Class in Guatemala

Representatives of 18 companies across a wide variety of industries attended a Master Class seminar on Marketing ROI led by Bloodhound Group Founder Jim Cobb and Digital Strategist Alejandro Porras...

Feb/20/2023

Unique Batik Selects The Bloodhound Group as Marketing Partner

Fair Trade Federation wholesaler Unique Batik offers specialty clothing, jewelry, accessories and other novelties made by artisans in Latin America, Africa and Asia. Founder and president Sharon Gale has tapped...

Sep/29/2022

How Is Your Company Addressing the ‘Great Resignation’ and Executive Retention?

The COVID-19 pandemic created enormous disruption in the workplace and exacerbated one of today’s greatest obstacles to corporate profitability and growth: attracting and retaining exceptional executive talent. Atlanta-based Pathbuilders® is...

Sep/29/2022

BHG Marketing Team Builds and Enhances Brand Meaning

Consumers are willing to pay extra for brands that add meaning to their lives. That’s why developing a strong, emotionally engaging brand story is one of the most critically important...

Sep/29/2022

Celebrating the Latino Consumer During Hispanic Heritage Month

Throughout Hispanic Heritage Month (Sept. 15 – Oct. 15), The Bloodhound Group is joining in the celebration of the 63 million Latinos and Hispanics in the United States and their...

Jul/12/2022

Developing Testimonial Videos for ThinkTech Advisors

Customers are often better at describing the value and benefits of your brand than you are. That’s why ThinkTech Advisors engaged The Bloodhound Group to produce a series of customer...

Jun/29/2022

Guiding Brand Campaigns for FitBeyond® and YDA Athletic Shoes

When Cleveland-based online retailer FitBeyond® selected The Bloodhound Group to launch its new website, the assignment came with a bonus opportunity. FitBeyond holds the U.S. marketing rights for YDA shoes,...

Jun/29/2022

The Bloodhound Group Sponsors Alford Family Golf Scholarship Tournament for Second Year

The Bloodhound Group is proud to be a sponsor of the 2022 Alford Family Golf Scholarship Tournament in Durham, North Carolina. The event will be held August 26th at the...

Apr/04/2022

New BHG Client Aims at Preventing Alzheimer’s

Almost everyone has a family member or knows of someone suffering from dementia or Alzheimer’s Disease. More than six million Americans are living with Alzheimer’s, and by 2050 that number...

Apr/03/2022

Bloodhound Group helps launch new building products company

Last fall, Ryan Walsh of WR Walsh & Co. and Mike Shelton of D7 Marketing Solutions combined their well-established Raleigh, N.C.-based building materials companies into Integrated Products Group. They then...

Apr/03/2022

BHG Expands New Product Development & Brand Commercialization Capabilities

New products can be a compelling—and profitable—way for brands to deliver functional benefits while building and reinforcing customer loyalty. However, according to Harvard Business School professor Clayton Christensen, more than...

Nov/10/2021

Red Letter Roofing Taps BHG for Rebranding Campaign

After successfully operating his company for eight years as an affiliate of a major Southeast commercial roofing company, Steve Burns decided to relaunch Roof Control Services of N.C., Inc., as...

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ROAR Summit 2024 Celebrates Reinventing the 50+ Experience

BHG Participates with PEL in Orthotic/Prosthetic Association Show

BHG Partners with New York Sonic Branding Agency

Integrating Sales & Marketing Efforts to Promote Growth at Radcomp

Debuting Behavioral Science Services to Accelerate Business Growth

PRTI Revolutionizes Tire Recycling with Cutting-Edge Thermal Demanufacturing® Technology

ROAR Forward Movement Challenges Us to Reimagine the Second Half of Life

FitBeyond Featured on CBS-17’s ‘My Carolina’ Lifestyle Program

Happy Jack Taps BHG to Introduce Nutrition Line for Top-Performing Dogs

BHG Leaders Conduct Second Master Class on Branding in Guatemala

Guaranteeing the Successful Launch of Your New Product or Service

Strosion, Inc., and The Bloodhound Group Team Up For New Product Development

The Bloodhound Group Announced as a 2023 Local Excellence Award Winner by UpCity

BHG Conducts Brand-Building Master Class in Guatemala

Unique Batik Selects The Bloodhound Group as Marketing Partner

How Is Your Company Addressing the ‘Great Resignation’ and Executive Retention?

BHG Marketing Team Builds and Enhances Brand Meaning

Celebrating the Latino Consumer During Hispanic Heritage Month

Developing Testimonial Videos for ThinkTech Advisors

Guiding Brand Campaigns for FitBeyond® and YDA Athletic Shoes

The Bloodhound Group Sponsors Alford Family Golf Scholarship Tournament for Second Year

New BHG Client Aims at Preventing Alzheimer’s

Bloodhound Group helps launch new building products company

BHG Expands New Product Development & Brand Commercialization Capabilities

Red Letter Roofing Taps BHG for Rebranding Campaign

Client & Bloodhound Group news

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