Master Class Sign-up

Jim Cobb, Founder and Chief Brand Strategist for The Bloodhound Group, and Alejandro Porras, President, Radii Latin America, will lead a session designed to guide you in effectively leveraging your brand for growth and financial success in the age of digital marketing. Topics will include:

• Perspective on branding as a financial rather than advertising decision
• Ways to grow sales and equity at every stage of your brand’s lifecycle
• Strategies for achieving marketing communication effectiveness and efficiency
• In-house process for effectively managing brand media investments
• Intelligent tracking and granular KPIs for digital campaign optimization

This event will be held in the North Carolina Research Triangle area. Specific location, time and details for registering will be sent within the next few weeks.