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Skilled KPI Creation +

Ongoing Measurement = Superior Campaign Performance

Tying brand marketing campaign decisions to financial objectives improves accountability and performance.

Measuring the performance of digital advertising creative and media channels on a regular basis helps inform management decisions that improve campaign financial results.

An internal performance measurement system enables the organization to learn from its successes and failures. Plans can be adjusted mid-course to modify or eliminate poor-performing messages and channels, as well as to reset priorities to take advantage of emerging opportunities. Messaging feedback also offers clients valuable insights on what resonates most with audiences.

The Bloodhound Group utilizes UTM codes, Google Tag Manager and customized dashboards to keep the C-suite and marketing and advertising managers apprised of campaign performance. Our approach delivers real-time results and is designed to help brand marketers improve target audience reach, campaign conversions and cost-effectiveness, as well as overall performance. The ultimate outcome is increased accountability for brand marketing communications spending. The three primary steps in our analytics and optimization process include:

Planning

  • Confirming strategic direction with the C-suite
  • Developing actionable key performance indicators
  • Developing a framework to track creative and media performance
  • Creating a timeline for expected results

Monitoring/Measurement

  • Assessing target audience engagement for each creative element
  • Determining audience reach by media channel
  • Use of A/B testing to reveal the highest-performing ad/media combinations

Optimization

  • Eliminating poor-performing creative
  • Rebalancing media budget to highest-performing channels
  • Updating financial projections based on refined strategy

Let us demonstrate how we can prove the effectiveness and accountability of your brand marketing spend.

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