Kono USA, the company that is reinventing the pizza category with its innovative 
“pizza-in-a-cone” concept, has tapped The Bloodhound Group to spearhead brand development and market expansion initiatives.
Kono’s authentic, made-to-order Italian pizza uses only top-quality ingredients and features a unique, cone-shaped crust design that provides portability and convenience for on-the-go consumers. Kono USA introduced the concept from Italy in 2013 and operates across multiple mobile unit types, including carts, kiosks and food trucks. Focused on a low-cost-of-entry, franchised business model, the company currently has more than 16 outlets in 10 markets.
“Today’s new, more mobile economy has fueled growth of fast-casual dining outposts,” says Kono USA co-founder and CEO Carlo Ruggiero. “The Kono Pizza concept aligns perfectly with this trend, which has allowed us to expand rapidly. We are excited to team with The Bloodhound Group to guide us as we develop a comprehensive business strategy, further enhance our brand and create a roadmap for future nationwide growth.”
“We look forward to working with Kono USA to fully operationalize their brand strategy,” says Tor Swenson, Brand Strategist for The Bloodhound Group. “The uniqueness, quality and practicality of the Kono concept create a foundation that has already developed a growing fan base among consumers. Streamlined unit-level operation and low barriers to entry make Kono Pizza an appealing franchise opportunity. We will be focusing with the Kono USA team on exploring high-potential channel opportunities to increase brand awareness and grow market share.”