Customers are often better at describing the value and benefits of your brand than you are. That’s why ThinkTech Advisors engaged The Bloodhound Group to produce a series of customer testimonial videos to tap directly into what the brand means to them.
Based in Raleigh, N.C., ThinkTech Advisors provides leading-edge, customized technology solutions and state-of-the-art IT support to small businesses across a range of industries. The ThinkTech team has a demonstrated passion for helping clients achieve their business goals and has been doing so since the company’s founding in 1999. ThinkTech views clients as partners and focuses on building relationships that enable them to feel confident about deploying and using new technology.
“People trust us with one of the most valuable aspects of their business—their IT,” says ThinkTech Advisors President and CEO Ed Burton. “It’s confidential, critical and essential to helping them perform efficiently. We work hard to earn their trust by delivering a worry-free IT experience. How we deliver that experience, we believe, can best be told by our customers themselves.”
“Videos are a powerful way to tell your brand story,” adds Angie White of ThinkTech’s Sales & Marketing Department. “We really liked the testimonial videos The Bloodhound Group has created for other clients and are excited to be working with them on this project.”
BHG will partner with Raleigh-based Triad Studies to produce the testimonials. Last year the BHG team and Triad created a number of on-location and studio-based videos for Red Letter Roofing and Freedom Electric Marine. “We love working with The Bloodhound Group,” says Triad co-founder Tristan Gardner. “They develop on-target brand briefs and collaborate closely with us on pre-production planning. That really adds to the quality of the storytelling.”
“The more we learn about ThinkTech Advisors, the more impressed we are with what they do,” says Jim Cobb, BHG founder and chief brand strategist. “If you are looking for a better IT experience, we highly recommend you visit thinktechadvisors.com to learn more about how they make IT worry-free. We are excited about helping them tell their story and believe the videos we’re producing will convince you to give them a call.”