The Bloodhound Group is working closely with K-Flex, a leading manufacturer of insulation innovations, on launch of an integrated campaign to fuel growth of its revolutionary, high-performance K-Flex Titan™ coated insulation.
The K-Flex Titan coated pipe insulation is used in HVAC applications. Pipes that need to be insulated from weather extremes often require placement of a protective jacket or cover over the base insulation—a time-consuming task for contractors. K-Flex Titan is manufactured with a durable coating that is both tear-resistant and UV-resistant. It can be pushed, pulled, even yanked through walls without damage. That means quicker installations and the ability to complete more jobs every day, which is the promise made on the K-Flex Titan website.
To demonstrate the product’s durability, videos were created that show its superior performance in unexpected, physically challenging situations: easily handling the stress delivered by athletes in CrossFit exercises as well as standing up to abuse from a string-trimmer.
Read more at Bloodhound Group Campaign for K-Flex
The videos are central to the integrated campaign developed by The Bloodhound Group, which is designed to increase K-Flex Titan brand awareness and drive product sampling. Other components include digital advertising in trade publications, programmatic advertising, direct marketing and point-of-purchase sample displays.
“No other product on the market is as durable as K-Flex Titan,” says Matt Hair, Vice President of Sales & Marketing. “The campaign encourages contractors to check out the product for themselves. Once they have the chance to hold, twist and pull on a sample, we believe they will draw the same conclusion.”
View the K-Flex videos: https://vimeo.com/309122394
https://vimeo.com/309121657