Zep, Inc. recently introduced its new Zep Assure™ Program, a comprehensive cleaning and disinfection management compliance system for segments such as commercial passenger transportation, education, offices and venues, as well as other business operations. Zep is a leading global producer and distributor of maintenance, cleaning and sanitizing solutions.
Behind the scenes, The Bloodhound Group developed sales and marketing materials to help Zep successfully launch this important integrated initiative.
The Zep Assure Program follows CDC guidance for maintaining cleanliness and enhancing disinfection practices to reduce the risk of spreading infection, while maintaining a safer, cleaner and more productive environment for all employees. The program is comprised of specific products, protocols and service solutions that can be customized to
support the unique micro-mitigation needs of individual institutions and businesses.
“Businesses that encompass a wide variety of group settings, such as schools, universities or commercial transportation companies face particular challenges in protecting against the coronavirus,” says Philip Thonhauser, Chief Technology Officer. “The Zep Assure Program allows them to be confident in their ability to make these environments safer for students, employees and travelers.”
The Bloodhound Group developed a digital launch kit for the Zep sales team that included an implementation playbook, program fact sheet and client PowerPoint presentation with script, along with news releases and other sales support and launch materials.
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