K-Flex USA made a striking impact at the AHR Expo 2025 with a bold new booth design that captured the attention of thousands of visitors. The Bloodhound Group worked with Pinnacle in Raleigh on a modern layout, new graphics, content, and video that emphasized K-Flex USA’s commitment to innovation for better living.
The AHR Expo, held from February 10-12, attracted an impressive 50,800 HVACR industry professionals. K-Flex USA was among the more than 1,800 exhibiting companies representing 37 countries. 
“We realized that expanding our presence at the most significant trade show of the year would be a strategic investment to promote our new distribution centers and regional sales teams, as well as gain insight into the latest trends in the industry,” said Matt Hair, K-Flex USA, Vice President, Sales and Marketing.
“Our space was optimally located on a high-traffic corner at the Expo, enabling us to maximize our new space to meet with a wide variety of existing and potential customers, garnering hundreds of new leads,” he added. Key K-Flex sales leaders from across the company joined Hair at the industry-leading event to maximize opportunities to demonstrate firsthand K-Flex USA’s industry leadership.
The new space featured K-Flex USA’s latest products, reinforcing the company’s reputation as a leader in the insulation industry. A dedicated conference space also facilitated private meetings. The expo was a strategic place to debut a new video that showcases K-Flex USA’s strong presence and impact across the country.
BHG Brand Manager Gwen Cox attended the Expo and reported, “The new booth design really facilitated an inviting and accessible environment to foster in-depth conversations with customers and industry peers.” She was particularly pleased with the crowd that was always present when she checked in at the location. “Attending the show also enabled me to learn more about the industry and see the magnitude of possible applications for the K-Flex solutions,” she said.
To learn more about K-Flex USA products, visit www.kflexinsulation.com.