Initiatives to take a successful business to the next level often benefit from blending the capabilities of multiple growth specialists. That was the case for Radcomp, a rapidly expanding, full-service IT support company located in Oregon’s Columbia River Gorge region. Radcomp had a well-established brand identity and vision for growth but needed to operationalize its sales and marketing approach.
Radcomp Operations Manager Tyrell Midland’s first objective was to source a firm with expertise in sales strategy and process development. His search led him to M Sales Growth Advisors, a Cleveland-based niche consulting firm focused on accelerating technology company growth through optimized sales processes. “M Sales offered exactly what we needed on the sales side, but founder and CEO Scott Moss soon recommended we consider bringing The Bloodhound Group onto the team to guide the marketing side of the effort.”
“M Sales and The Bloodhound Group offer complementary services for helping technology brands achieve their business growth objectives,” adds Jim Cobb, BHG founder and CEO. “We’re excited to have the opportunity to work together on an integrated program
for Radcomp.”
Sales efforts for the Radcomp campaign have included development of a comprehensive strategic sales ops playbook outlining processes, tools and best practices for the sales team. Marketing components center around a series of video and print client testimonials for use in sales support, on the Radcomp website and in social media.
“Radcomp operates as a strategic technology partner to its clients in every sense,” Moss says. “They dig deep to fully understand the vision and IT needs of their clients and develop very detailed plans to provide the stability and scalability to meet those needs. Plus, they offer one of the fastest response times in the industry.”
Radcomp’s responsiveness and engagement with clients was evident in the testimonial conversations BHG held with the company’s clients. “The interviews we conducted provided example after example of just how great Radcomp is as a business partner,” notes Ann Wilson, Brand Strategist for BHG.
To learn more about M Sales Growth Advisors, visit msalesgrowth.com. For additional information about Radcomp, visit www.gorad.com.