PRTI, established in 2013, tackles the tire waste crisis head-on with its innovative, technology-driven approach. Collaborating closely with tire manufacturers, waste management firms and local governments, PRTI provides efficient tire disposal solutions while also generating revenue through energy production and the creation of industrial commodities.
At the heart of PRTI’s operations is the company’s patented Thermal Demanufacturing® process, a game-changer in tire recycling. PRTI processes the entire tire—including steel belts—transforming billions of discarded tires into high-value commodities such as oil, syngas, carbon, steel and heat that meet or exceed industry purity standards.
Recognizing the high cost of transporting tires, PRTI strategically implemented local facilities as a logistical advantage. This approach significantly reduces transportation expenses compared to landfill disposal or rubber-crumb recycling centers, making it a financially 
viable option for industries and governments alike.
The Bloodhound Group was selected to help PRTI assess the local tire supply and financial viability of a new, larger facility. BHG utilized its new product development process, using robust economic modeling and financial stress tests. The same approach is also integral to NC State University’s Technology Entrepreneurial and Commercialization (TEC) program that delivers comprehensive insights into market dynamics spanning local and national levels.
Ben Machon, CFO, PRTI, praised BHG for their thorough understanding of PRTI’s goals and market landscape. “We appreciated the team’s ability and willingness to get into and understand our business, our goals and the market into which we are entering,” he says. “We look forward to working with them again in the future.”
“The PRTI Thermal Demanufacturing process solves a significant global environmental problem, and we were excited to play a small role in the introduction of this technology to sites across the country,” says Jim Cobb, BHG founder.
PRTI has plans under way for a new Thermal Demanufacturing plant later this year. Learn more at the PRTI website.