The Bloodhound Group is excited to announce a dynamic partnership with Promosapiens, a cutting-edge business design agency specializing in advanced behavioral science diagnostics based on evolutionary psychology.
Dalibor Sumiga, founder of Promosapiens, brings both proprietary research methodologies and a team of seasoned experts to help dive into the subconscious beliefs that drive purchase behavior. “We look forward to working with Dalibor and his team to assist us in uncovering these hidden drivers,” says BHG founder Jim Cobb.
This collaboration introduces proprietary software for subconscious market sentiment measurement, along with two state-of-the-art mobile neurolaboratories. Promosapiens’ services extend to monitoring and analyzing user experiences both online and offline.
“Our advanced software can analyze the movement and behavior of customers in real spaces (supermarkets, shopping malls, 
museums, etc.). The customer is interested in a simple and effective solution to a problem. This solution should be communicated in a humorous, inspiring or emotional way. We love creativity, but we also love analytics,” explains Sumiga.
Sumiga added that their clients prioritize revenue growth and high-quality user experiences over vanity metrics. The Bloodhound Group shares these values and believes this approach will provide unique insights, helping clients achieve better financial results.
These new services are invaluable for concept testing in new product development, messaging, and retail shopper marketing—key elements in understanding consumer behavior. To learn more about how these new services can benefit your business, please contact us at jcobb@bloodhoundbranding.com.