The Bloodhound Group team coordinated two recent television appearances by client Mike Sotak, CEO of FitBeyond, a Cleveland-based manufacturer of specialized, superior-quality footwear and other products that provide support and stability for consumers with a passion for staying active.
Sotak was interviewed on the “My Carolina” morning show on the CBS affiliate serving the North Carolina Research Triangle. The appearances were part of an overall campaign conducted by BHG to expand awareness of the FitBeyond brand.
In the first segment, which aired November 30, Sotak shared about the inspiration behind his founding of the company. As a former athlete and long-time healthcare and medical products executive, he was often 
asked for advice on how to overcome aches and pains from injuries and physical vulnerabilities such as weak joints. He himself found he often needed special compression products and braces for playing golf and other activities. This led him to create an online retail platform to fill the unmet needs of people attempting to self-diagnose their problems and who were dissatisfied with inexpensive and ineffective drugstore solutions.
Sotak explained that every item on the FitBeyond site is a high-quality solution that has been evaluated, created or specified by practitioners for patient rehabilitation or therapy.
The second segment on “My Carolina” is set to air December 15 and will focus on the variety of other products in the FitBeyond line. These include medically supported braces, compression products and orthotics, as well as shoes, that support living an active lifestyle with comfort and convenience.
Sotak’s appearances on “My Carolina” were accompanied by an opportunity for viewers to enter a contest to win a free pair of YDA shoes. These Italian athletic shoes combine a casual look with scientifically engineered technical features designed for stability, performance and overall wearer well-being.
Visit the CBS-17 site to view the FitBeyond segment and enter the contest. Learn more about FitBeyond at fitbeyond.com.