Imagine a relaxing afternoon, paddling around a picturesque ocean shoreline, sipping your favorite beverage with friends or family. That’s the delightful concept behind Carolina Beach, North Carolina-based Sea Legs Pedal Pub. Part bicycle, part bar, part boat, the company’s unique watercraft experience invites patrons to sip, pedal and socialize as they cruise along North Carolina’s Beaufort and Carolina Beach waterways.
The unique entertainment company enlisted The Bloodhound Group to conduct research and provide branding and marketing support to fully develop its current markets.
Guided by BHG insight research with past patrons, The Bloodhound Group will develop a new digital and social media campaign to support bookings in current North Carolina locations. The BHG brand strategy team, led by Tor Swenson, will work with Sea Legs ownership to refine the brand’s business model and position the company for potential future expansion into additional destination markets.
“We’re excited to collaborate with The Bloodhound Group to enhance awareness of our brand and bring our popular Sea Legs Pedal Pub excursions to an even wider audience of Carolina customers,” says co-founder Thad Tremaine. “BHG’s strategic guidance and strong marketing capabilities will help us create a roadmap for successful long-term growth.”
The Sea Legs experience is ideal for a family cruise, to celebrate a birthday or for bachelor/bachelorette parties. Guests just BYOB, have their drink at the bar and start pedaling as the captain guides the boat on a 90-minute ride along inlets and stretches of beautiful beach. The boats are equipped with a motor to take over if patrons want a break from pedaling. For more information, visit www.sealegspedalpub.com.