Angier, North Carolina-based Freedom Electric Marine has selected The Bloodhound Group to help grow sales of the Twin Troller, dubbed “The World’s Greatest Fishing Boat.” The craft earned the title for its innovative design that allows fishermen to enjoy unsurpassed maneuverability, stability and comfort versus kayaks and jon boats. This superior product is loved by fishermen in all 50 states.
Frank Jones, owner of Freedom Electric Marine and co-inventor of the Twin Troller, chose The Bloodhound Group for our expertise and proven ability to emotionally connect brands with their best customers. And for this brand that is designed to deliver the ultimate fishing experience, we aim to take storytelling around fishing to a whole new level.
The Bloodhound Group will bring the latest storytelling and media approaches to the Freedom Electric Marine and Twin Troller brands, including digital performance measurement across marketing platforms including Facebook, Adwords, automated email marketing and newsletters, among others. Our leading-edge digital measurement tools will allow us to optimize media mix and ROI. BHG also will conduct research, both to inform the customer purchase journey and to assess post-purchase experiences.
In addition to promoting current Twin Troller models, The Bloodhound Group will help launch a series of new models and related accessories designed to make the Freedom Electric Marine Twin Troller experience more fulfilling and to enhance the fishing adventures small water anglers pursue.
For more information, visit www.freedomelectricmarine.com.